Revenue Generation

/Revenue Generation

Create an Unforgettable Identity

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Project Brief A start-up building a subscription based on-line wealth management platform was in need of an identity, and a path to profitability. Primary goals: Develop name, tag, story, visual, and value proposition. Secondary goals: Develop client segments, value propositions and pricing strategy. Name, Tag, Visual Working with [...]

Build Donor Strategy & Identify Growth Areas

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The Challenge A Canadian health charity's revenue was stagnate and showing signs of decline. The Solution Establish a formal donor development process to increase revenue, with new Key Performance Indicators, forecasting discipline, defined competencies and role clarification. The result was an increased focus on Leadership Gifts/Donations, and an annual increase in revenue in the [...]

Grow Share Of Wallet

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Project Brief This 600 person publishing company, identified an opportunity to increase revenue by growing existing clients' share of wallet. Above The Line was engaged to move the sales force's focus from selling advertising, to providing customers with multi-product marketing solutions. Primary goal: Grow the average size sale by increasing the number of multi-product [...]

Acquire Clients

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The Challenge A 30 person Wealth Management company was challenged with attracting new clients.  Their approach was to have the  professionals doing the work, bring in new clients by getting on the phone, meeting up with prospects, and gathering leads through centers of influence.  The prospective client would then go through a consultative sales [...]